Review: Lucozade Energy

by Jadwiga O'Brien on November 16, 2011

Lucozade Energy

The actors you’ll see in Lucozade ads look pretty fit - and they’d need to be to work off the huge amounts of sugar contained in the Lucozade!

Lucozade Energy is a sugar-packed soft drink that is very popular with children and young people. The “Energy” in the drink comes in the form of sugar.

Lucozade Energy contains so much sugar that an average nine year old child would need to do over an hour of sport to work off the calories contained in one bottle.

With 20% of children being overweight, the last thing our kids need is yet more sugar. Sugary drinks like Lucozade Energy are completely unnecessary for active kids, although Lucozade adverts often suggest otherwise. Our children would be far better off drinking water.

Sugar Content

One 380ml bottle of Lucozade Energy contains 33g (8 teaspoons) of sugar. Flavoured Lucozade Energy (Orange, Cherry or Apple) contain even more sugar, with an average of around 52g (13 teaspoons) per 380ml.

If your child has been running around and getting fit, giving them such a high sugar drink can completely negate the calories they’ve burned in a few quick glugs. To keep kids hydrated, give them water. To give them energy, give them good food!

The Bottom Line

If you want to keep your child fit and healthy, avoid Lucozade. Drinking Lucozade can get kids used to sugary sweetened drinks – a high sugar diet leads them towards all sorts of health problems. To make matters even worse, Lucozade Energy contains Sunset Yellow – a food colouring that according to the EU “may have an adverse effect on activity and attention in children”. That’s the kind of energy our kids don’t need!

Do you know the difference between the different Lucozade products? Have you ever noticed a difference in kids behaviour after drinking Lucozade Energy? Let us know by leaving a comment below.

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